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Master of Science

MSc Marketing

Are you looking to launch or accelerate your Marketing career?

Our CIM (Chartered Institute of Marketing) accredited degree is designed with an emphasis on the most cutting-edge marketing channels, concepts, and developments in today’s fast-paced and ever-changing world of marketing. Covering subjects such as social media, data analysis and digital technologies, upon graduation you’ll be well placed to move up into a senior level marketing role.

This business Master's is available to study both full-time (1 year) or part-time (2 years), on campus and online. Visit MSc Marketing Online

Watch our short interview with Business School Lecturer, Gabriella, to discover why you should consider studying our MSc in Marketing.

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Key Facts

Entry requirements

2:2 or above from a UK Bachelor’s degree, or equivalent qualification(s).

Course requirements ➔

Entry requirements

Next start date

June 2024

See all Start Dates

APPLY

 

You can apply to study this course directly with Ƶ Business School today.

 

Secure a job within 9 months of successfully completing your course or your fees back.

Terms and Conditions apply.

95% of postgraduate students in employment were in highly skilled employment 15 months after graduating (2020/21 Graduate Outcomes data). Contains HESA Data: Copyright Jisc 2022.

This course is accredited by the Chartered Management Institute (CMI), one of the UK's leading professional bodies for Management and Leadership.

Course Details

MSc Marketing

Our Master’s in Marketing will equip you with the knowledge and skills required to develop cutting edge marketing strategies in a national and global context. With modules developed specifically to meet the needs of today’s marketing challenges, you will delve into the latest marketing technologies. You’ll expand your expertise in data analysis, and study how to use data to strategically design and create marketing campaigns.

This course is taught by industry experienced academics in workshop-style classes to ensure greater interaction and a personalised learning experience. You will apply the theoretical concepts of marketing to real life case studies, in a practice-based environment and will also have opportunities to work with professional bodies, employers and to undertake entrepreneurial activities.

This course is accredited by The Chartered Management Institute so upon successful completion of the course, you will have the option to apply for a CMI Level 7 Diploma in Strategic Management and Leadership as well as your degree. This course is also offered as an ‘Accredited Degree’ by the Chartered Institute of Marketing () meaning students will be able to gain industry-recognised qualifications at an accelerated pace.

You’ll graduate with the expertise sought after by today’s business employers to take your career to a senior level in a range of marketing and business careers.

Should you be unable to complete the full programme, you may still be awarded a Diploma or Certificate depending on terms completed.

Why study a Business Master’s degree with us?

  • A professional Careers and Employability Service: from day one to beyond graduation, we'll help you become more employable with support from our expert employability service and careers advisers.
  • CPD-accredited Professional Development Module: our 1:1 coaching will ensure you develop the professional and leadership skills you need to succeed in business.
  • Quality of teaching: you'll work on real-life case studies, taught by business specialists with industry expertise in marketing.
  • Help to support your tuition fees: we have business scholarships and bursaries and can guide you on postgraduate fees and funding.
  • Amount of support: Our range of student advisors and academic coaches, support apps and student support services help our domestic and international students.
  • Flexible course format: Study full-time, part-time, on-campus or 100% online with a learning model that encourages independent and deep learning, shared modules for greater networking and clear time demands.

Upcoming Application Deadlines

The application deadlines for our June 2024 intake are as follows:

  • International students applying within the UK requiring a Student Route Visa: Monday 20th May 2024
  • Domestic students: Friday 7th June 2024
  • International students applying outside the UK requiring a Student Route Visa: Our June intake is now closed. Applications are open for September 2024 and the deadline to submit your application is Monday 29 July 2024.
Mike Berry, Business School faculty

Meet Your Faculty

Mike Berry is an author and consultant with over 30 years professional experience at top Advertising Agencies including Wunderman, Havas and Jack Morton (Interpublic). He is a Lecturer and Module Leader for Marketing at ULaw Business School.

Meet The Business School Faculty

Course Structure

  • Global Business Strategy (15 credits)
  • Innovation Management in a Digital Age (15 credits)
  • Success Through Business Ethics (15 credits)
  • Brand Management and Social Media (15 credits)
  • Marketing and Digital Technologies (15 credits)
  • Consumer Behaviour (15 credits)
  • International Marketing (15 credits)
  • Digital Marketing Analytics (15 credits)
  • Strategies for the Digital Economy (15 credits)
  • Business Project (45 credits)
  • Professional Development (non-credit bearing)

 

Helping you become more employable is our priority and we are the only business school in the UK to offer professional development coaching to all our postgraduate students. You will benefit from our CPD-accredited Professional Development Module including one to one professional coaching and a bespoke Personal Development Plan.

This is testament to our dedication to helping you achieve your ambitions.

To find out more about how you can benefit from our professional development support, watch our short video.

Course Start Dates

  • MSc Marketing
    • Full-time: Birmingham, London Moorgate and Manchester
  • MSc Marketing
    • Full-time: Birmingham, London Moorgate and Manchester
    • Part-time: Birmingham, London Moorgate and Manchester
  • MSc Marketing
    • Full-time: Birmingham, London Moorgate and Manchester
    • Part-time: Birmingham, London Moorgate and Manchester
  • MSc Marketing
    • Full-time: Birmingham, London Moorgate and Manchester
    • Part-time: Birmingham, London Moorgate and Manchester

Online

Study MSc Marketing Online starting June 2024, September 2024, February 2025 or June 2025

Make an Enquiry

Course requirements

The course demands show you the requirements, prior knowledge and commitments our course will involve.

Find out more ➔

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Study Online

If you’re looking for the perfect combination of a flexible study programme to fit around your other commitments together with the benefit of our expertise, experience and employability focus, why not consider our online study option?

MSc Marketing Online ➔

study online

Course Information

 

To get a full picture of how studying this course works during the year, take a look at our course date breakdowns.

Calendar

 

You will be assessed formally through a mix of individual assignments, group work and Dissertation/Project work.

Student working from a text book

 

Students will study for one year full-time or two years part-time, divided into three semesters of 13 weeks. Typically, full-time students will study 4 modules per semester and part-time students will study 2 modules per semester.
Students will also work on a CPD-accredited Professional Development Module throughout all 3 semesters.

Students studying

Employability We Set You Up For Success

We care about your career, which is why we offer support with job applications and other work experience opportunities as soon as you accept your place.

Discover more
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Fees and Applying

 

You can apply for this course directly with the University of Law.

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2023/24 Course Fee (for courses starting on or after 1 July 2023)

Domestic students
London: £11,300
Outside London: £10,750

Non-domestic students

London: £16,700 (or £13,700 including a £3,000 International Bursary*) 
Outside London: £15,850 (or £12,850 including a £3,000 International Bursary*) 

2024/25 Course Fee (for courses starting on or after 1 July 2024)

Domestic students
London: £11,850
Outside London: £11,300

Non-domestic students

London: £18,500 (or £15,500 including a £3,000 International Bursary*) 
Outside London: £17,000 (or £14,500 including a £2,500 International Bursary*) 

 

*Terms and Conditions apply


By studying a Master's degree you could be eligible for a Postgraduate Loan.

If you’re a ULaw alumnus, you may be eligible to receive our £1000 Academic Master's Alumni Discount.

We also have a range of scholarships and bursaries available to help you invest in your future.

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We have students from over 120 different countries throughout our campuses, with a dedicated team to help international students.

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